This help document includes the following information:

• Introduction: What is Keywords Finder
• System Requirements: What setup you need for Keywords Finder to work.
• Workflow: Suggested workflow when using Keywords Finder to locate hidden keywords.
• Using Keywords Finder: How to utilize the features of Keywords Finder.
• About Keywords Finder: Information about the product and company.

 Introduction

Simply stated, Keywords Finder produces a list of likely spelling and typing errors for any given set of keywords or keyword phrases.

 Keywords Finder was born out of real need expressed frequently by Internet Marketing Professionals to predict non-obvious misspellings and mistypings of words. In order to effectively sell products online, your website and online advertising should ideally anticipate the search terms your target users will use. This way you can utilize these keywords in your website or keywords lists for Overture, Google Ads and other PPC advertising services.

 But why predict misspelled words? Google, Overture and other search engines know what you mean even when you misspell!?

 There are two answers to this question.

1. Targeting a misspelling that others have not discovered – makes you as the only advertiser shown for a particular search!

2. Misspelled words are targeted by internet marketers far less than the correctly spelled words. For this reason the price of targeting these misspellings is often much lower than targeting the correct spelling!

 Using Finding Keywords is the easiest way to quickly generate a large list of likely typos and misspellings that can be useful to you in your internet marketing.

 System Requirements 

In order to run Keywords Finder you please make sure your system meets the following requirements.
 

Workflow 

As with any internet tool there are many different ways to use Keywords Finder. In this section I will describe one tried and tested workflow. 

1) Start by creating a list of common keywords. There are several sites that will help you come up with this list. If your product is an MP3 Player you might want to include words like walkman, portable music, MP3 Player, etc.

• Overture Suggestion Tool

• Google Suggestion Tool 

2) Research the popularity and attractiveness of your keywords words by using a tool like: Overture Current Bid Tool. Keywords with high costs are likely to be both popular and relevant. These are the ones for which you want to generate typos and misspellings using Keywords Finder.

3) Enter the keywords or key phrases that are most popular for your product. Multiple keywords can be submitted simultaneously. Simply add a comma between each keyword or phrase. To submit keywords about loans you might enter the following: lloans, car loans, mortgages, refinancing website”.

4) Keywords Finder creates a long list of possible variants of your keywords.

5) Take this list and use it in Google Adwords or other search engines PPC systems.

6) Run your ad for 24-48 hours and check to see which of the misspellings were most common.  You can also see what placement your ad got for each keyword.

7) Identify keywords that are both fairly popular (in some cases tens of hits a day may qualify) and for which your advertisement comes up first or second. These keywords are the ones you are looking for.

8) Often your ad can be displayed for these keywords at a minimum rate ($.05 for Google Ads or $.10 for Overture) because no one else is bidding on them.

9) Repeat for each new keyword that is relevant.

 Using Keywords Finder  

Keywords Finder has one main screen and is very easy to use.

The graphic below shows that screen with numbered circles near each control on the screen. Each feature is explained below.

1 Keyword Entry Box: Here you type or paste the keywords or phrases for which you want Keywords Finder to suggest misspellings. When submitting multiple keywords or phrases always separate them with commas. For example "car parts, auto parts, parts".

2  Include Original Keywords in Results: Leave this box unchecked if you do not want the correct spelling to be included in your results list.

3 Include Maximum Possible Results: Checking this box will include the maximum possible results, including some that are less likely to be popular misspellings.

4 Generate Keywords: This button activates Keywords Finder and begins producing the requested Keywords list.

5 Suggested Keywords: This text box contains the keyword variants produced by Keywords Finder. Subsequent runs will clear your current list

6 Select All and Copy: Clicking this button will select all of the words in the Suggested Keywords text box and perform the copy command. This means that you can simply paste them into the desired application using the Windows paste command.

7 Clear Results: Clicking this button will erase all text in the Suggested Keywords text box.

8 Register: Clicking this button will take you to our registration page, allowing you to purchase Keywords Finder licensed edition.  

9 Help: Accesses Keywords Finder's online help.